If you’ve ever written an ad, email subject line, or social media post for your online store and thought, “That’s not good,” or “I need to hire a copywriter or marketing agency,” it might be time to look for a more automated way to improve your copy.
Anyword is an AI copywriting tool that takes the content of your ad, email, SMS, or blog and turns it into high-conversion copy.
In our review of Anyword, we look at how much it costs, what features stand out, and how it works to see if it’s worth the money for online merchants.
What is Anyword?
Anyword is based on the idea that you can use AI to rewrite the messages you write for an e-commerce site or a regular site to increase conversion rates.
So, all the features fit well with what an e-commerce merchant wants from her digital marketing campaigns, Google ads (for better SEO), and even product pages.
But what kind of features can you expect if you use AI to improve your store?
Here are some of the main features:
Anyword Key Features:
A Predictive Performance Score System
One of the most exciting things about Anyword, besides the fact that it can fix your text for you, is that it gives you a score for every block of text it creates.
For example, you might write some text for a Facebook ad that sells new wristbands for smartwatches.
You send the original text through Anyword, and it comes back with a version that is better and more likely to get people to click on that ad.
Still, you get more than just that.
Anyword also predicts how well the result will do based on the marketing channel, the original copy, and what Anyword came up with.
You’ll see an overall performance score as well as several other metrics, such as who the ad copy is best suited for.
You can use things like gender, age, and shopping preferences to help you narrow down your targeting choices.
Optimization for Dozens of Ad Copy Formats
In the world of e-commerce, ad copy can make all the difference between sales that go well and ones that don’t.
It’s common to run dozens of native ads for the same product and use A/B testing to see which ones work best while constantly changing things like headlines, descriptions, and captions.
With Anyword, much of this tweaking is taken care of for you.
You can type in your first batch of ad copy and then wait for the automated, AI-powered engine to create copy that is better written and fits the ad platform.
And Anyword supports a wide range of ad copy formats, such as Instagram, Twitter, Pinterest, Facebook, Google, and a lot more…
Overall, you don’t have to worry too much about where you post your ad because Anyword automates the optimization for that platform.
You can also link your ad accounts to keep optimizing them in the future, rewrite the copy based on the demographics you want to reach, and include specific deals or keywords that must be in the ad.
Support for Turning Landing and Product Page Text into High-sales Copy
Online business owners and marketers often use landing pages after ads so that people who click on the ads can find a place to buy their products.
And, of course, most of the written content in your online shop is on the product pages. Anyword can help you improve your product and landing page URLs, whether you need clarification on your writing skills or would instead switch to a more automated, data-driven system.
It works the same way as the ad copy improvements in the last section, but you tell Anyword that you want to fix a landing page or product page instead.
The artificial intelligence tools set up high-performing CTA buttons, product names, product descriptions, and other elements like headers and sub-headers within seconds.
Blog Post Optimization with Help from AI
Blog posts also need to be optimized.
This is an exciting part of Anyword because it can’t necessarily write a whole blog post from scratch, but it can combine your ideas into a more structured, readable blog post that may be publishable.
You can type in specific keywords, introduction paragraphs, and the ideal length, then watch as Anyword writes a well-rounded article for you to post on your website.
It even has features that attempt to complete sentences if you can’t think of what to say next.
Nevertheless, assuming that an AI could make perfect sentences from scratch by checking and revising your articles would be best.
Email and SMS Optimization
Anyword has tools for improving text that can be used for more than just ads and web copy.
It uses the messages you send to customers to do things like send automated welcome emails, emails to customers whose shopping carts have been abandoned, and direct SMS messages.
It works when you tell Anyword you’re writing an email or text message. The Anyword AI will take whatever you type or copy and paste and rewrite it so that the copy you send out is exciting and gets people to buy your products or check out your website.
The great thing about this feature is that you still get a performance score, just like you do for ads, so you know what to expect from Anyword.
A “Custom Mode” That Tries to Write Close to Your Voice or Brand Voice
Every brand should have its voice, whether quirky and fun, serious and to the point, or outdoorsy and fun.
If your company doesn’t have a brand voice yet, Anyword’s Custom Mode can analyze the brand voices of your competitors to make your own voice sound more like those in your industry.
You can also use your current voice in ads, emails, and marketing documents and have Anyword build a brand voice from them.
Lastly, it does more than give you a brand voice.
Our Anyword Review showed that it changes and keeps that voice to ensure that your marketing messages are consistent in the future.
Continuous Optimization in the Background
Depending on your pricing plan, Anyword has a feature that lets you connect it to your online store and have it always optimize the marketing text on your site.
So, if you type the new text for a product page, you’ll see a better version of the copy without having to open Anyword.
In short, all of the text you write for your website is looked at behind your back.
You get a message when someone suggests that text. Then, you can choose to make the changes or ask for a rewrite.
During our Anyword Review, we found the interface sleek, modern, and easy to use.
When you sign up for Anyword and log in, here’s how it works to turn your text into high-performance copy:
- Paste your text or a URL to a webpage with text on it, and ask Anyword to find the best copy for that channel or format.
- Choose the format, tone, and style you want.
- Wait a moment while Anyword creates a block of text optimized for the chosen format and has a predicted performance score.
- Ask the AI to change the text or rewrite it to make it sound slightly different. You can also look at different versions of the text made by AI and compare them side by side.
That’s all there is to it.
We love that you can make a simple list of projects and then click the “New Project” button to start working on a landing page, email, or ad.
The interface is so simple and easy to use that even people who aren’t tech-savvy can follow the on-screen instructions, paste in their original text, and get a version that’s ready to be published.
And if the first round turns out differently than you wanted, you have to change the settings to make the copy more fun, targeted to a particular group, or include specific keywords.
Anyword Key Pricing:
You’ll be happy to know that you can start using Anyword with a 7-day free trial.
In some cases, you get what you pay for, but it can be hard to tell the difference between a human and a machine for a particular post requiring fewer characters.
Also, another good thing about their pricing model is that there are no hidden fees or extra charges.
Instead, the price is just based on how long your text is.
The more words there are, the less they cost per word.
You should start with their 7-day free trial plan and then move up to their $99/month Data-Driven plan.
Some of these great features are part of the Data-Driven plan.
- Credits of 30,000 words per month
- Copywriting tools based on data
- The score for predicting performance
- Simple tools for writing
- Blog post wizard
- And 25 Languages
- You can choose their Unlimited Word Credit Package if you want to be free of word credits.
Can Anyword Help Optimize Your Marketing Copy with Artificial Intelligence?
The short answer to this question is a resounding “yes.”
The simplicity of the Anyword interface is part of what makes it so appealing.
Someone just starting can open the program, paste in some text, and see what happens.
During our tests, there were mistakes, but as long as you write fairly complete sentences and put in all the essential information, like keywords and promotions, we’ve been very impressed with the improvements Anyword makes for conversions.
It’s smart for all merchants to think about a tool that could help them make their emails and texts more effective and boost conversions for ads and product pages.
This could lead to more sales.