Businesses that want to grow must pay attention to marketing.
Fortunately, numerous email marketing tools are available to assist even the smallest of small businesses in getting started.
Which one should you use?
Let’s find out.
Hello everyone, today; we’re going to talk about Aweber, an amazing email marketing platform you should use.
AWeber, based in Pennsylvania, has been in the email marketing business for over 20 years. One of their main claims is that they invented the autoresponder, which is a big deal.
With that in mind, it’s no surprise that email marketing automation is one of their promoted features.
According to the company’s founder Tom Kulzer, AWeber was founded in 1998, and over 120,000 individuals and businesses have used the platform for email marketing.
What is Aweber?
AWeber is many things. It is primarily a web-based marketing automation tool that simplifies email marketing campaigns.
It also functions as an email design tool, allowing users to create professional emails tailored to their specific requirements.
By the way, none of this requires any coding. AWeber can also create landing pages, web push notifications, funnels, sign-up forms, and other features.
It’s a full-service email marketing solution that can help a company stand out.
How does Aweber work?
Aweber is an email marketing and automation service provider.
They work by automating the process of building your list, engaging with those subscribers, and converting them into customers for you, allowing them to do so 24 hours a day, seven days a week.
Aweber’s features are fantastic, such as delivery time notifications and CRM analytics to help track engagement rates on emails sent through the program. AWeber allows you to send newsletters and broadcast emails with just a few clicks!
You can also use professional templates instead of designing everything from scratch.
Aweber will help your business grow by providing tools to create unique campaigns easily!
This system is based on auto-responding emails, which allow you to send one out without being present when a subscriber interacts with your sales page (s).
To bring leads into your sales funnel, you can use solo ads (which most marketers use to get subscribers) or buying lists from other autoresponder companies.
Aweber is an excellent tool for businesses looking to expand their email list and increase conversion rates. Automation makes it simple to create campaigns that can help make your emails more effective by delivering them at the optimal time!
Here are some of the features:
Aweber’s autoresponder is useful for keeping your audience up to date on what’s going on in your blog, store, or website.
It’s a fantastic piece of software for managing your opt-in newsletter. It provides you with total control over your subscribers.
All you have to do is configure automatic emails, including the time intervals at which they should be sent and how many days back it should take information from your website and send it as a newsletter.
It is simple yet effective in informing your readers of important information. The tool includes a separate mail option that can be added to any lists you’ve set up.
You can choose whether they should be sent out daily or at regular intervals, such as every two- or three days during business hours.
That excellent tool will greatly assist you in customer relationship management.
This email marketing service claims to enable users to create amazing customer experiences.
But how does it accomplish this?
First, it gives you access to its library of email templates, saving you from having to start from scratch.
After you’ve chosen a template, you can drag and drop email elements like headings, text, images, buttons, signatures, and videos into place.
You can then modify these elements to create customized emails for your target audience. Be reassured if you have graphic design skills.
Canva has a partnership with AWeber. That means you can use Canva within AWeber to create visual assets for your emails without logging into Canva in your browser.
Contact list segmentation and email reports
Aweber allows you to create multiple lists based on interest groups so that messages are clear and clear, making it an effective list management tool.
You can create an HTML newsletter from the list with appealing graphics and links to your website, or you can use the customizable email template options.
You can use segmentation to send personalized and high-converting emails.
Tracking email sends, open rates, click-through rates (CTR), bounce rates, and unsubscribed contacts is essential in any autoresponder for effective email campaigns.
Aweber may add other elements later, such as unsubscribing by source IP/browser/device.
AWeber can help you get your brand out there whether you’re looking to create lead generation pages or selling products and services.
You can use Canva to create eye-catching images to capture your customers’ attention. If you need help with your landing page design, there are templates to choose from.
After you’ve chosen a template, you can customize the landing page by dragging and dropping elements like text, images, and video.
All landing pages are mobile-friendly, so you won’t have to worry about pages not loading on mobile devices or tablets. Some features help facilitate transactions if you use your landing page to sell items. For example, you have a sales tracking feature that allows you to track your revenue over time.
It’s also worth noting that AWeber has no setup or monthly service fees. However, each transaction incurs a small fee. It is also possible to tag customers who have purchased from your website to segment and send them automated campaigns.
And, yes, you can link your landing page to your domain to keep your branding consistent.
Aweber allows you to create HTML newsletters, plain text mail using the simple editor, or customizable email templates.
Choose from over 700 templates with responsive designs that you can customize and send in your company colors.
These templates have been created to fit a variety of niches.
There’s also a drag-and-drop design tool and live previews in your browser to help you create messages and newsletters quickly and easily.
Sign-up forms are excellent for generating new leads for your company.
However, they are challenging to make, especially if you are new to the game. However, if you are an AWeber subscriber, this is different.
AWeber makes it simple to create custom sign-up forms. Forms can be customized to include almost any field you require.
You can also personalize them to match your company’s branding. You can also use your forms to tag and segment subscribers.
These forms will assist you in expanding your email list. You don’t even need a website to collect leads.
AWeber will provide you with a link to share on social media or other platforms.
Another useful feature to mention is AWeber’s Atom App.
It’s a mobile sign-up form that lets you add new subscribers from your phone. It also functions without an internet connection.
You must open the app at a convention, meet-and-greet, or any other event requiring a form.
Instead of writing down the contact information of strangers, you can enter it into the Atom App.
When you add a new contact, that person will automatically receive your automated follow-up emails. They are added to your mailing list.
In most cases, great customer service makes the user experience great.
If you run into problems, it’s nice to know that someone can help you immediately. If you require assistance, there are numerous ways to contact AWeber.
There is phone support available. You can reach them by dialling their toll-free number. There is also a number for those who do not reside in the United States.
Live chat support is available 24 hours a day, seven days a week. You can also send them an email whenever you need to. You can also refer to its help materials, such as the Knowledge Base articles and the company blog.
You could also watch video tutorials to familiarize yourself with AWeber’s tools. AWeber will even assist you in your migration for free.
All you have to do is fill out their site migration form, and their support team will take care of the rest.
Yes, AWeber has a free plan. However, the free plan is only available if you have 500 or fewer subscribers. Furthermore, it restricts the number of emails you can send (3,000 per month) and the number of list profiles you can have.
You also don’t get email split testing, behavioural automation, or cart abandonment/purchase tagging, among other features.
AWeber branding will also appear on your landing pages.
Still, it’s a great way to try out AWeber for free. There is only one plan for the paid version.
However, the price varies according to the number of subscribers. The standard configuration is for 500 or fewer subscribers. You would have to pay $16.15 annually if you were billed annually.
- 0 to 500 subscribers in $19
- 501 to 2,500 subscribers in $29
- 2,501 to 5,000 subscribers in $49
- 5,001 to 10,000 subscribers in $69
- 10,001 to 25,000 subscribers $149
Aweber Pros and Cons:
- List management: AWeber does an excellent job of allowing its users to manage their subscriber lists. You can even have a separate dashboard for each list you have.
- Customer service: You can contact AWeber via a variety of channels. Numerous resource materials are also available, such as videos and knowledge-based articles.
- Integrations: AWeber integrates with various apps to help you get the most out of your campaigns.
- If you want to try out AWeber, you can use the free plan if your subscriber count is less than 500.
- Newsletter segments: When sending newsletters, you cannot use multiple segments.
- Templates: Some of the templates provided could be updated to avoid looking dated.
This popular email marketing provider has been around for a long time, and they continue to improve by adding new features to make the platform more valuable.
AWeber integrates with a plethora of tools.
Whatever external landing page tool or opt-in form platform you use, it will almost certainly integrate with AWeber.
The platform is well-designed and simple to navigate. The pricing for the paid plan is straightforward; extra features aren’t hidden behind expensive tiers.
There are only two plans: free and paid.
Overall, this email marketing tool is unbeatable.