7 Best Email Marketing Platforms For Small Businesses in 2023

Email marketing platforms provide a way to reach out to potential and current customers with personalized messages.

By segmenting your audience and customizing your content, you can create a more targeted approach that leads to conversions.

The best email marketing platforms give you the ability to track results, so you can see how your campaigns are performing and make necessary adjustments.

There are many great email marketing platforms out there.

But which one is the best?

This blog post will look at some of the best email marketing platforms and compare them side-by-side.

List of the Best Email Marketing Platforms :

List of Best Email Marketing Platforms:

  1. Constant Contact
  2. Campaigner
  3. ActiveCampaign
  4. HubSpot
  5. Drip
  6. AWeber
  7. GetResponse

Now that we have recommended the above best email marketing platforms.

Let’s examine their features closely.

Constant Contact:

Best for small businesses.

Constant Contact is our number one pick of the best email marketing platforms because it is a cheap and user-friendly email marketing solution enabling you to build contact lists, automate campaigns, and manage them.

The business is headquartered in Waltham, Massachusetts, in the U.S. It provides a wealth of extras and all the essential tools for setting up and running efficient email marketing campaigns.

The Constant Contact email marketing platform is a powerful tool to help businesses reach a wider audience.

It offers a variety of features that can be customized to fit the needs of any business, and it is easy to use.

The platform can create and send newsletters, promotional emails, and more.

It also provides detailed reports that can help businesses track the success of their email marketing campaigns.

Key Features

The platform’s best features include simple navigation, a large selection of templates, email previewing functionality, sophisticated analytics, tracking tools, and practical auto-responders.

  • Uses social media campaigns to connect to your audience on all your social media accounts like Instagram, Linkedin, Facebook, Twitter and so on
  • Access to a management system
  • Great email marketing automation drives sales to your business and engages a new audience.
  • Life growth tools to grow the audience
  • It is responsive, making it look great on both flat and mobile screens.
  • Drag and drop features to create a powerful email template.

Pricing:

  • A 60-day free trial
  • CORE: $9.99/month
  • PLUS: $45/month

What I Like/Dislike about Constant Contact:

 Like 

  • It offers a wide email marketing template you can choose from
  • It can send a bulk email letter or a personal note
  • It can track contact of sent email, clicked, and each email that was opened
  • It is a well-integrated software
  • Easy to use and quick to learn
  • Constant contact works so well for small business

Dislike

  • The data fields are not well organized.
  • There is a need for a more customizable option for emails like text boxes
  • It doesn’t allow more than one person to work on a project at a time

Campaigner:

One of the best email marketing platforms.

Over 120,000 businesses use campaigners every month to reach out to their audience.

The Campaigner email marketing platform is a comprehensive, easy-to-use tool that helps businesses reach customers and subscribers. With Campaigner, businesses can create and send newsletters, promotional emails, and other automated emails.

Campaigner also offers a wide range of templates and designs to choose from, making it easy to create beautiful and professional-looking emails. It offers powerful automation workflows to increase your sales and revenue.

Key Features:

  • Autoresponders to send a simultaneous email and engage your audience with your brand.
  • It saves work by scheduling recurring email campaigns
  • Automation workflow to help increase sales and revenue.
  • Has Shopify integration using API that connects your Shopify store and also syncs customer data and contact lists.
  • Magneto plugin to sync store through Campaigner
  • Has drag and drop editor
  • Media library that supports image and pdf format.
  •  Responsive design that adjusts to all screen and mobile email formats.

Pricing:

  • A 30-day full feature free trial
  • Starter: $59/month
  • Essential: $179/month
  • Advanced: $649/month

What I Like/Dislike about Campaigner:

 Like 

  • Campaigner offers a free trial.
  • Possibility of downloading an Excel contact list, cleaning it up, and then uploading it again into the system
  • With the aid of Campaigner, it is possible to send many emails quickly.
  • It is very easy to use and access.
  • One of the main advantages is the ability to schedule marketing and resend already prepared marketing with a single click.

Dislike

  • The Interface for creating emails is incredibly clumsy and generates numerous issues.

ActiveCampaign:

Best in creating highly customized and targeted email campaigns.

ActiveCampaign is the best email marketing platform that helps businesses automate their email marketing efforts.

By using ActiveCampaign, businesses can send automated emails to their customers and prospects and track the results of those emails. ActiveCampaign also allows businesses to segment their email lists to send out targeted emails to different groups of people.

ActiveCampaign is the perfect place to go if you want to control your customer experience. From an excellent lead scoring system to automated email lists. Additionally, ActiveCampaign has 850+ other app integrations, including Facebook, Shopify, WordPress, and many others.

Key Features

  • It automates sales and keeps the sale process running smoothly.
  • There is the assistance of free courses to help your email marketing journey
  • It delivers email excellently
  • Onsite contact tracking
  • Drag and drop email designer to aid and makes work faster.

Pricing

1000 CONTACTS

  • LITE: $29/month
  • PLUS: $49/month
  • PROFESSIONAL: $149/month

2500 CONTACTS

  • LITE: $49/month
  • PLUS: $99/month
  • PROFESSIONAL: $149/month

5000 CONTACTS

  • LITE: $79/month
  • PLUS: $149/month
  • PROFESSIONAL: $209/month

10000 CONTACTS

  • LITE: $139/month
  • PLUS: $229/month
  • PROFESSIONAL: $339/month

25000 CONTACTS

  • LITE: $229/month
  • PLUS: $379/month
  • PROFESSIONAL: $549/month

75000 CONTACTS

  • LITE: $449/month
  • Activecampaign can customize PLUS & PROFESSIONAL

100,000 CONTACTS

  • LITE: $549/month
  • Activecampaign can customize PLUS & PROFESSIONAL

What I Like/Dislike about ActiveCampaign:

 Like 

  • A/B testing is available
  • Great deliverability rates
  • Powerful automation builder
  • Easier to use than other CRMs
  • Automates and tracks customer interactions
  • Integrates with other software

Dislike

  • Pricier than some other options
  • Some users find the Activecampaign interface difficult to use
  • Lacks some features of more comprehensive CRMs

HubSpot:

Best Email Marketing Software for Marketers.

The HubSpot email marketing platform is a powerful tool to help businesses reach their target audiences.

It offers a variety of features that can be customized to suit the needs of any business, making it an ideal choice for businesses of all sizes. 

HubSpot platform is easy to use and provides a variety of templates that can be used to create beautiful and effective email campaigns. 

Additionally, the platform offers a wide range of integrations that can be used to customize the experience further.

You can either start from scratch when creating an email or use one of their pre-made email templates. Using these templates, you can add text, photos, buttons, dividers, and various other materials and layouts.

Key Features

  • HubSpot has all the tools needed for quality customer service, content management, and sales management.
  • Flexible content management software for marketers and developers gives customers a personalized experience.
  • Operation software that syncs, cleans and curates customer data.
  • Powerful marketing software generates traffic, wins visitors, and completes marketing campaigns.
  • A powerful customer service that aids the connection between you and customers.

Pricing

  • Starter: $45/month or $540/year
  • Professional: $800/month (billed monthly) or $9,600/year
  •  Enterprise: $3200/month (billed monthly) or $38,400/year

What I Like/Dislike about HubSpot:

 Like 

  • HubSpot offers good client relationship management
  • It offers integration service
  • It makes it easy to start collecting leads

Dislike

  • It is too expensive. Pricing increases with an increase in contacts.
  • It is difficult to use. It can be challenging to get the most out of all the features if you’re not an experienced user.

Drip:

A great choice for new eCommerce businesses

Drip is a user-friendly platform that makes it easy to get started with email marketing. It offers a wide range of features and integrations that can help new businesses to grow and scale.

Drip is 100% built for eCommerce and has powerful automated tools to turn emails into earnings.

Key Features

  • It helps to grow your audience through forms and popups. It is very easy to set up your brand form with the drip. 
  • With the help of Drip in-built templates, you can style and customize fonts, buttons, and text without coding.
  • All commerce-connected data are organized into a single dashboard to make searching for key data easier.
  • Drip is easy to use, straightforward, and highly effective at getting things done.
  • Next-level segmentation feature to send email according to customer actions and hit great engagement sales.

Pricing:

  • For 100 to 2500 contacts: $39/month
  • For 3500: $59/month
  • For 5500: $99/month
  • For 10,000: $154/month
  • For 25,000 contacts: $369/month
  • For 90,000: $1,099/month
  • For 280,000 contacts and above: The price varies

What I Like/Dislike about Drip:

Like 

  • It allows you to automate your email marketing campaign. This means that you can set up your email campaign once, and it will run automatically according to the schedule and parameters that you have set. This can save you time and effort, as you won’t need to send out emails manually.
  • Another pro of drip email marketing is that it can effectively drive conversions. Drip email campaigns

Dislike

  • Takes time to set up
  • Needs to be monitored regularly
  • Can be expensive

AWeber:

Ideal platform for low subscribers count.

AWeber is an ideal platform for those with a low subscriber count.

It’s easy to use and has a wide range of features, making it perfect for small businesses and entrepreneurs.

Plus, its affordable price makes it a great value for your money. 

Key Features

  • Drag & drop features make it easy to make a landing page without coding.
  • Pre-built email template and auto-responders to greet new subscribers and to get started faster
  • Built-in campaigns to automate email sending
  • Latest email technology to add more interactions to messages directly in your subscribers’ inboxes

Pricing

  • Aweber free
  • Aweber Pro with 0-500 subscribers: $16.15/month (billed annually) and $19.99/month (billed monthly)
  • Aweber Pro with 501-2500 subscribers: $26.15/month (billed annually) and $29.99/month (billed monthly)
  • Aweber Pro with 2501-5000 subscribers: $46.15/month (billed annually) and $49.99/month (billed monthly)
  • Aweber Pro with 5001-10,000 subscribers: $66.15/month (billed annually) and $69.99/month (billed monthly)
  • Aweber Pro with 10,001-25,000 subscribers: $146.15/month (billed annually) and $149.99/month (billed monthly)

What I Like/Dislike about AWeber:

Like 

  • Aweber has a lot to offer its users regarding features and functionality. 
  • The software is easy to use and navigate. 
  • Customer support is responsive and helpful. 
  • The Company has been in business for a long time and is a reliable source for email marketing services.

Dislike

  • Aweber can be expensive for some users. 
  • The software lacks some features that are offered by others.

GetResponse:

Best for automated email campaigns, landing pages, and webinars.

There are a lot of different email marketing platforms out there, but GetResponse is one of the best.

It’s great for automated email campaigns, landing pages, and webinars. With GetResponse, you can easily create and manage your email campaigns, landing pages, and webinars all in one place.

Plus, the platform is very user-friendly and easy to use.

Key Features

  • Automatic auto-responder to welcome, educate, and follow up with subscribers
  • Email creator to create pixel-perfect emails
  • Code-free creator using drag and drop features
  • Domain management to publishing your websites
  • Webinar features like screen sharing, call-to-action button, on-demand webinars, etc

Pricing;

  • For Everyone Up To 500 Contacts: free
  • Email Marketing: $15.58/month (for 1000 contacts)
  • Marketing Automation: $48.3/month (for 1000 contacts)
  • E-Commerce Marketing: $97.58/month (1000 contacts)

What I Like/Dislike about GetResponse:

 Like

  • Provides a wide range of features 
  • Pricing is reasonable 
  • Customer service is responsive 
  • Easily integrate with a variety of third-party software 
  • The interface is intuitive and easy to use 

Dislike

  • Some features are only available on the more expensive plans 
  • Some users have reported issues with deliverability

Conclusions:

Email marketing platforms are a great to continue to keep in touch with your customers even after there initial purchase with your brand or business.

The above email marketing platforms are usable in many different ways, from sending discounts to getting customers’ reviews to even showcasing new products, email marketing will continue to be a powerful and efficient way of increasing sales/revenue in your business.

Table of Contents