7 Best Email Marketing Software You Need To Be Using

Companies increasingly use email marketing campaigns to reach customers with timely offers and important updates.

An email is a popular form of advertising for its low cost, high potential for engagement, and ability to update your list on the fly with new subscribers.

Email marketing software is an integral part of any business’s marketing strategy. It has best practices that are constantly evolving to help businesses create a more effective email marketing campaign.

Email marketing software provides many features and resources essential to any email marketer’s toolkit, such as automatic triggers, the ability to send multiple messages simultaneously, and much more. Best email marketing software can be used by various businesses, regardless of their size, products, or services.

The best email marketing software enables you to track the number of people that open your Email, which is invaluable information. It helps you understand how effective your emails are and how they perform so that you can make the necessary changes.

Email marketing has become an important part of most businesses’ strategies to grow revenue, build customer loyalty, and enter new markets.

With that growth have come numerous email marketing solutions that offer different features and functions, making it more difficult to choose one software over another.

List of the 7 Best Curved Monitor:

List of the 7 Best Email Marketing Software:

  1. Aweber
  2. GetResponse
  3. SendingBlue
  4. Optimonk
  5. Converkit
  6. Omnisend
  7. Benchmark Email

Now that we have recommended the above 7 Best Email Marketing Software.

Let’s examine their features closely.

Aweber:

Aweber Email Marketing software is one the most popular email marketing solution in the world.

Millions of users worldwide have come to rely on its features and services.

With the capacity to help businesses sell their products, create content, and manage a successful email list.

It allows you to create newsletters, promotions, and other marketing emails to send out automatically.

Key Features

  • Aweber enables users to create and send multiple templates for their email campaigns.
  • Aweber also allows customers to schedule emails at preset intervals, which allows you to send more targeted emails in less time and with more success.
  • Aweber offers 14 different personas and templates for member emails which includes “live chat,” “video,” and “sales” options, among others.
  • Automatic drip campaigns allow you to send targeted messages based on your program’s user data or demographics.
  • Aweber has an affiliate program that allows you to earn money by sending traffic to other websites from within the Aweber program. This is a great feature as it helps you earn auto-rewards for every referral your referral members send and for every purchase your other referrals make.
  • With Aweber, you can easily see the stats about all your email addresses and even delete them. Using the individual bounce addresses feature, you can also set up a separate auto-responder for each Email you have on Aweber.
  • You have the option of sending webinar attachments in your broadcasts.

What I Like/Dislike about the Aweber:

Like:

  • It’s an easy-to-use email marketing software that does not require much technical knowledge.
  • You’ll get an unlimited number of email marketing campaigns and subscribers at the basic level.
  • It integrates easily with major social networks such as Facebook and Twitter.
  • The software is customizable based on your preferences, which makes it especially useful for business owners who want to personalize their emails.
  • It works with standard email clients and offers compatibility with mobile email devices.

Dislike:

  • It does not offer instant notification of delivery and read receipt.
  • Its ease of use has limitations, so it might be difficult for you to use Aweber if you are not already familiar with email marketing software.
  • The software is not a very attractive option because the layout is pretty plain and boring.

GetResponse:

GetResponse is the world’s largest and most comprehensive email marketing software available.

It caters to people of any experience level, from those just building their first list to large companies with thousands of subscribers.

You can use it for everything from single emails to personalized newsletters – even running a complete e-commerce store!

Key Features

  • It offers a Drag and drops suite of lead generation and conversion tools.
  • The software combines a variety of tools, like A/B testing, landing pages, webinar tools, and more, providing an all-in-one service for your campaigns.
  • With GetResponse, you can easily create emails with a drag-and-drop editor or templates (or both).
  • Besides the toolkit for email marketing, GetResponse offers 3000+ mobile apps with professionally designed templates in many languages and 10 themes for newsletters.
  • You can schedule campaigns on any customizable day, every day, or every week with just one click.
  • You can use GetResponse for multiple email marketing campaigns.
  • It has a clean, modern design that is easy to navigate, and the template feature lets you create all kinds of interesting designs.

What I Like/Dislike about the GetResponse:

Like:

  • There are many pricing options for GetResponse, which means you can pick what works for your business.
  • The interface is very intuitive, which makes it easy to use.
  • It also has an interactive learning center and robust documentation to quickly get up and running.
  • GetResponse provides you with scorecards and other tools that helps you to monitor the success of your email campaigns.
  • The software integrates well with other services you might use, such as web-hosting providers and shopping carts.

Dislike:

  • It requires an internet connection to work effectively work 
  • Some email tracking options are limited to a maximum number of recipients, so you can’t use them for mass emails.
  • The software only works with Windows PCs, and you must purchase a license for each PC.

SendinBlue:

Sendinblue Email Marketing software reads and sends Emails on behalf of your business.

This software goes beyond what many other email marketing applications offer because of its extensive support for reporting and automation. You can also configure custom templates with the robust template editor provided by SendinBlue.

It is both affordable and powerful. It is also free to use, so you can start immediately.

Key Features

  • The Email Creation wizard from SendBlue takes users through the process step by step to make email template creation easy for beginners.
  • The tool offers templates for special events, including birthdays and weddings, to save you time.
  • Users can also create email newsletters with their drag-and-drop editor. The editor allows you to select from various header, footer, and content layouts. You can also use a built-in HTML editor to make edits to HTML or plain text.
  • The software offers social media scheduling and monitoring tools, so you never miss a social post or follow.
  • It has reporting tools that allow business owners to submit their metrics in real time.
  • It also offers its users with marketing automation features that let you automatically send sent emails via email marketing platforms like MailChimp, Infusionsoft, and AWeber, among others.
  • Sendinblue enables automatic content publishing and posting to social media channels.
  • Conversion tracking allows you to track how many of your members complete a form and whether they receive the newsletter.

What I Like/Dislike about the SendinBlue:

Like:

  • It has exportable data for easy sharing with publishers and offline use.
  • It allows you to send unlimited marketing emails without worry.
  • The dashboard is pretty easy to manage.
  • The customer support system quickly and efficiently resolves any issues that might arise.
  • It offers an option to purchase a 3rd party list from the SendingBlue website or other sources.

Dislike:

  • The software does not have an organizational structure or interface
  • The design capabilities of the software are very limited, so if you want to create eye-catching designs, this might not be the best for you.
  • Sendinblue does not integrate with your CRM software.

Optimonk:

Optimonk is an online marketing software that helps you capture, nurture and convert leads into customers.

Its user-friendly interface reduces the time it takes to become an email marketer. It delivers marketing emails specifically curated to help improve the user experience.

With Optimonk, marketers can track responses and understand what tactics drive success in any campaign.

All emails are delivered personally with e-commerce (or any other type) links.

Key Features

  • It supports unlimited autoresponders and offers 12 templates for you to use.
  • It also helps you to import and export your subscribers to use the most up-to-date contacts.
  • It supports bulk mailing, segmentation by different email senders, custom form templates, and auto-mods on your website to capture visitors’ information.
  • Optimonk also supports dynamic content by creating custom rules that allows you to show different pieces of information to different groups.
  • This direct mailings solution gives you real-time reporting on your campaign’s progress, allowing you to make immediate adjustments as needed.
  • The Optimonk platform gives you a complete view of your email marketing stack and access to case studies and best practices.
  • Optimonk’s robust management portal allows you to manage all your email marketing campaigns in one place.

What I Like/Dislike about the Optimonk:

Like:

  • Optimonk allows you to send up to 500 emails daily, track and report results in one place, and provides all the tools necessary for success.
  • It has a beautiful interface that allows you to customize whichever feature you need most to reach the desired result.
  • Optimonk offers email tracking services that allow you to track every subscriber from name to email address.
  • The software also allows users to schedule emails, which helps save time.
  • It also has a built-in autoresponder, which allows users to send out regular emails.

Dislike:

  • It has limited features compared to other email marketing software
  • They also do not provide a trial version of the software.
  • The platform has a high learning curve. Users must figure out how each feature works to create effective emails.

Converkit:

Converkit Email Marketing software is an in-one solution that helps you create and manage newsletters, email campaigns, bulk emailers, and marketing campaigns.

It also provides you with a wide range of marketing automation features.

Features like their built-in split testing tool help you identify the most statistically significant changes that can improve your ROI.

Key Features

  • With a simple drag-and-drop interface with many predefined template designs, Converkit allows users to generate personalized campaigns that help customers make informed shopping decisions.
  • ConvertKit’s easy-to-use drag-and-drop interface makes it easy for anyone to set up an email marketing campaign.
  • Convert provides a powerful, professional landing page builder so you can go from idea to professional landing page in minutes.
  • Convert has a powerful report generator with analytics, so you can see which page types convert the best and which landing pages attract people the most.
  • Users can easily access their customized dashboard and manage email subscriptions using our sophisticated interface.
  • This email marketing software offers many powerful features, including popups, web-to-email, and even one of the best email programs on the market.
  • Convertkit’s lead capture module helps you make more sales by providing a simple way for potential customers to request more information or schedule a consultation with your company via Email.

What I Like/Dislike about the Converkit:

Like:

  • It has a user-friendly interface that saves time 
  • when building campaigns or discussing new ideas.
  • It features better analytics to better understand your customers and how they interact with your brand.
  • It keeps your data clean by handling all of your data securely.
  • A great instruction manual takes you to step by step through the process of making your first campaign.

Dislike:

  • The software is limited to the number of subscribers you can add and the number of email addresses you can store.
  • It’s only compatible with Microsoft Windows.
  • The templates are not responsive for a mobile device.
  • The software is not easy to modify.

Omnisend:

This email marketing software is one of the best alternatives for people looking for a new way to market their products and services.

Omnisend provides a complete all-in-one email marketing solution, handling everything from design and deliverability to analytics and automation.

It allows them to build, personalize, and launch an email list, automating the process of finding their ideal customers.

And Omnisend features the most powerful e-commerce tool that helps marketers sell more efficiently.

Key Features

  • Through A/B testing and analytics tools, Omnisend provides data on what your subscribers respond to best so that you can keep improving and refining your emails over time.
  • Omnisend’s drag-and-drop editor lets you add images, videos, and web elements to any email with beautiful results.
  • Omnisend also provides a smooth onboarding process, so you can start collecting addresses and building connections immediately.
  • Omnisend gives users a chance to track their email campaign statistics. You can see how many open rates are achieved and which pages are most popular with subscribers or customers.
  • The software is compatible with various email providers and works with AOL Mail, Weebly, and GoDaddy.
  • With Omnisend, you can create reusable email templates with the ability to send out bulk mailings, automate email openings and even add tracking links.

What I Like/Dislike about the Omnisend:

Like:

  • It has a free trial period available.
  • It allows you to create and send emails and view your email marketing campaign’s stats, and provides real-time reporting.
  • You can connect your website or blog with Omnisend, which automatically collects emails from the post.
  • It is easy to use and scalable, with flexible subscription options.
  • It allows the creation of highly customized email marketing campaigns.

Dislike:

  • It doesn’t support a mobile app.
  • The software has a poor customer support .

Benchmark Email:

Email is the most effective way to market your products and services. Benchmark email’s marketing software helps you to get more customers, drive new revenue, increase customer loyalty and advocacy, and build relationships with prospects.

With Benchmark Email’s intuitive interface, creating targeted email campaigns to get responses and grow your business is easy.

Benchmark Email is designed to help you cost-effectively manage your outreach.

From its simple interface to efficient analytics and reporting, Benchmark Email delivers unmatched value to your bottom line.

Key Features

  • The software has a responsive email designer with a drag-and-drop editor that makes it easy for you to quickly create personalized and professional emails.
  • It includes a visual editor to build HTML emails without writing HTML code.
  • This software allows you to send templates to clients with personalized content directly from the list of contacts.
  • The software offers a variety of customizable third-party apps that boost the features even further.
  • With this software, you can modify the email template size, design, and layout however you prefer.
  • It also allows users to add images and videos through an easy drag-and-drop feature.
  • Benchmark Email offers users keyboard shortcuts to speed up their workflow.

What I Like/Dislike about the Benchmark Email:

Like:

  • It is easy to set up, with no need for third-party technical assistance.
  • It is usable for online storage and retrieval of messages.
  • It has many helpful templates for newsletters, product announcements, and other communications. Its workflow is very intuitive and easy to follow.
  • It is usable for the fulfillment, web analytics, direct response, and email burst sending.
  • Benchmark Email can respond differently to different people using a feature called Custom Settings.

Dislike:

  • It may not be user-friendly to those who do not have technical skills or expertise in using computer software and programs.

Conclusion

There are numerous email marketing software, and it can be hard to tell which one is right for you.

What works for a business may not work for another. The best thing to do is test them all out, but also consider your budget, the size of your team, and how high-tech you want to go (think customer dashboard reports).

The list of email marketing software we’ve mentioned is all excellent, so it’s up to you to choose the one which is right for your strategy.

All of them will help take your business to the next level.

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