7 Best Landing Page Builders for Marketers [Top 2023 Picks]

Landing pages are the most important part of any website, as they can be used to convert visitors into leads and customers. They are also a great way to test different marketing strategies before investing in them on your main site.

The best landing page builders allow you to create beautiful, responsive websites that look amazing on all devices. You can easily add content, images, videos, forms, links, and more to make it easy for users to find what they’re looking for.

This article will look at some of the top landing page builders available today. We’ve included free and paid options, so you have plenty of choices.

Let’s get started!

List of the Best Landing Page Builders:

List of Best Landing Page Builders

Here is our list of our 7 best landing page builders;

  1. LeadPages
  2. Unbounce
  3. Instapage
  4. HubSpot
  5. Carrd Pro
  6. ConvertKit
  7. ClickFunnel

Let’s take a closer look at each of the best landing page builders below:


Best for beginners.

LeadPages is one of the oldest and most popular landing page builders around. It has been around since 2004 and was originally designed for lead generation.

However, it now offers many other useful features like email capture forms, opt-in forms, sales funnels, and even social media integration.

LeadPages is one of the oldest and most popular landing page tools around. It offers a range of templates and themes to choose from, along with an intuitive drag-and-drop editor.

You can build various landing pages, including opt-in forms, sales pages, lead magnets, and even membership sites.

The platform has several integrations that let you connect with other apps like MailChimp, HubSpot, and Google Analytics.

Key Features:

  • LeadPages integrates with a number of other apps, including MailChimp, Salesforce, Shopify, Stripe and more. Leadpages is integrated with Zapier, which gives you the ability to connect it with hundreds of apps through that platform.
  • Leadpages gives you real time analytics and insights from your landing pages. You can monitor how many times a page has been viewed, along with the conversion rate. You can also see which traffic sources are driving the most conversions.
  • LeadPages has a variety of pre-designed templates. You can use these designs as is, or create your own custom designs based on the templates.
  • LeadPages is completely secure and will never store your credit card information.


  • Standard: $37/month
  • Pro: $74/month

What I like/dislike about LeadPages:


  • LeadPages is very easy to use
  • It has lots of templates
  • Mobile friendly
  • SEO optimized
  • Email tracking
  • Social media integration, etc.


  • A limited number of templates
  • No custom CSS support
  • Limited functionality
  • Not very intuitive, etc.


Best for B2B marketers.

Unbounce is another well-known landing page builder that allows you to create stunningly simple landing pages. It has a clean interface that makes it easy to understand how everything works.

It comes with over 100 prebuilt templates that you can use right away, making creating professional-looking landing pages easier than ever. These include ebooks, webinar registration forms, product launches, and many others.

Unbounce is another popular landing page builder that allows you to create stunning websites without knowing the code.

You can also import HTML files directly into the tool, making it possible to create complex layouts quickly. To save time, you can use the built-in editor to edit the content of your page.

This means you don’t have to enter everything yourself manually.

Key Features:

  • Unbounce has over 100+ Prebuilt Templates, you can use the templates as is or make your own custom templates if you prefer.
  • You can preview your website on your mobile device by visiting “Bounce Test.”
  • You can connect Unbounce with apps like Facebook, MailChimp, and Twitter. This means you can easily collect leads from social media sites.
  • Unbounce’s form validator will make sure that all fields are filled out correctly before submitting the form to the server.
  • Unbounce allows you to edit the content of your page without needing to know any code.
  • Unbounce offers a style guide that shows you how to correctly use the tool’s elements.
  • If you want to boost the search engine rankings of your website, you can use Unbounce’s A/B testing feature to test which variations are best for your site.
  • Unbounce offers a design assistant feature that lets you drag and drop different elements onto your new landing page.


  • Launch: $72/month
  • Optimize: $108/month
  • Accelerate: $180/month

What I like/dislike about Unbounce:


  • Over 100+ prebuilt templates
  • Mobile responsive design.
  • Has great template gallery


  • No custom CSS support
  • Limited customization options.


Best for BtoC marketers.

Intapage is one of the most powerful landing page builders that offers extensive tools and features that allow you to build any website or landing page.

It comes with a huge collection of templates designed specifically for different types of businesses.

Intapage is an all-in-one solution for creating beautiful landing pages. The platform offers a range of tools, including landing page builders, lead capture forms, and even video hosting services.

With its powerful drag-and-drop editor, you can easily add any type of element to your page.

Key Features:

  • You can integrate Intsapage with apps like Salesforce, WordPress, and Magento.
  • You can even translate your landing page into any language.
  • You can customize your landing page directly from the interface. There’s no need to code anything.
  • If you want to build high-converting landing pages, you can take advantage of the analytics tools that come with Intsapage.
  • You can easily add any element to your page by simply dragging it in.
  • Intsapage lets you integrate with email marketing providers such as AWeber, MailChimp, and SendinBlue.


  • Building: $199/month
  • Converting: Customized Plan

What I like/dislike about Instapage:


  • Instapage is a handy tool.
  • It is integrated with WordPress.


  • No free version is available.


Best for creating a professional-looking website.

HubSpot is one of the best marketing automation platforms available today. It allows you to manage your entire marketing process from planning to execution.

The platform has over 200 integrations that let you connect your email, social media, CRM, webinar, and many others. It’s a complete marketing suite that includes everything you need to grow your business.

You can also use HubSpot to create landing pages, blog posts, and more. You can also send emails, track leads, and automate tasks.

Key Features:

  • HubSpot lets you create a range of forms, such as contact forms, lead generation forms, online application forms, etc.
  • You can also use HubSpot to create email templates and then send them to your subscribers whenever you want.
  • HubSpot comes with a powerful analytics dashboard that provides you with important insights about your leads. You can use this data to improve your marketing strategy.
  • You can choose from over 100+ templates to create your own landing page.
  • HubSpot lets you customize the design of your landing page using its simple interface.
  • HubSpot has over 200+ integrations that make it easy to connect with the rest of your business.
  • Hubspot lets you schedule and send your email campaigns at a later date. You can even schedule them by time zone, so you don’t have to worry about sending out emails at the wrong time.
  • You can use HubSpot’s live chat feature to answer any questions or help your subscribers.


  • Marketing
  • Starter: $45/month
  • Professional: $800/month
  •  Enterprise: $3200/month

What I like/dislike about Hubspot:


  • Hubspot has a 24/7 customer representative.
  • Over 100 templates are available.
  • Can track and monitor business growth.


  • No free version available.

Carrd Pro:

Best for Small Businesses.

Carrd Pro is a powerful tool for creating landing pages with ease. It’s designed to be used by non-technical people who don’t have any experience working with HTML or CSS.

All you need to do is select a template and drag and drop your elements onto the page. The rest is done automatically.

Carrd Pro comes with more than 100 prebuilt templates that you can use as starting points. You can easily modify these templates to fit your needs. You can also use this tool to create blogs, eBooks, and even sales letters.

You can also get help from its community of experts. They offer 24/7 support via live chat, phone calls, and video tutorials.

Key Features:

  • You can easily convert your prebuilt templates into a landing page using the simple interface.
  • Simply drag and drop your content onto the page so that it appears in the right place without any coding required.
  • You can get help from the Carrd Pro team anytime you need it. It includes 24/7 live chat support, phone support, and more.
  • Carrd Pro comes with more than 100 free design templates that you can use as starting points.
  • You can also use the device testing feature to preview how your landing page will look on mobile devices.


  • Pro Lite: $9/month
  • Pro Standard: $19/month
  • Pro Plus: $49/month

What I like/dislike about Carrd Pro:


  • Easy to use
  • Very responsive
  • Quite economical


  • Limited customization options


Best for Bloggers.

ConvertKit is one of the most popular email marketing tools today. This tool allows you to create beautiful landing pages that convert visitors into subscribers. It has a clean and modern interface that makes it very user-friendly.

This tool is perfect for bloggers and small businesses looking to grow their mailing lists.

You can also create opt-in boxes and countdown timers to encourage visitors to sign up.

Key Features:

  • ConvertKit comes with an email sign up form that you can use to collect new subscribers.
  • ConvertKit has a 24/7 customer support team to help you with any technical issues.
  • ConvertKit can automatically send out customized emails to all of your subscribers.
  • With ConvertKit, you can easily integrate your email list with Facebook and Twitter. This will help increase engagement and conversion rates.
  • You can also use remarketing to target people who have visited your website in the past via Google AdWords or Bing Ads.


  • Free: Starts at $0 per month
  • Creator: $9 per month
  • Creator Pro: $25 per month

What I like/dislike about Convertkit:


  • Very simple to use
  • Easy to learn
  • Allows you to have multiple businesses


  • Slow customer service


Best for Online Marketers.

ClickFunnels is a software solution that helps you create high-converting funnels. This tool is great for those who want to sell products online.

ClickFunnel lets you create different funnels such as webinar funnels, membership sites, squeeze pages, and so much more.

Key Features:

  • You can also add multiple pages to a single funnel.
  • You can add multiple domains to your account.
  • Can create Webinars and Sales Funnels
  • You can integrate your E-Commerce store with ClickFunnels so that you can sell products easily.
  • You can use automated follow-ups to send emails after someone subscribes to your list.
  • If you are an affiliate marketer, you can use ClickFunnels to tap into more customers.
  • ClickFunnels has a library of unlimited templates for you to use.
  • You can easily use the drag and drop feature to create your landing pages.


  • Basic: $97/month
  • Platinum: $297/month

What I like/dislike about ClickFunnels:


  • Easy to understand.
  • 14 days free trial.


  • No 24/7 support is available.
  • Quite expensive.

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