InstaPage Review – Best Landing Page Builder

The internet is crowded, and promoting yourself in such a room may be challenging.

Landing pages have been used numerous times to promote startups and ideas on the internet.

Indeed, in online marketing, certain things never seem to lose their allure, and landing pages unquestionably fall into this category.

Instapage is one of many tools that can help you create a feature-rich landing page without knowing a single line of code.

What is InstaPage?

Is it easy to create a well-optimized landing page? It would be best if you communicated with a designer and, of course, paid a lot of money…

Is that the gist of it?

Instapage is a landing page builder that allows you to create effective landing pages for your lead generation, sales, and digital marketing efforts. Is Instapage, however, the best landing page software on the market?

Instapage is a powerful marketing tool that allows users to optimize and personalize post-click landing pages.

Marketers can maximize conversions by creating high-quality post-click landing pages that include features such as multi-step forms, A/B testing, and dynamic text replacement.

You can create Instapage landing pages for lead generation and PPC campaigns even if you don’t have a website or online presence.

If you need more design and coding skills, you can create your landing page design visually using the drag-and-drop builder functionality.

Following the creation of your landing page, you can use heat mapping, analytics, and split-testing tools to track and improve the performance and SEO of your landing page. Instapage assists businesses of all sizes in creating targeted post-click landing pages.

Businesses can use Instapage’s page editor tool to create mobile-responsive web pages that are automatically adjusted for multiple devices with different screen resolutions.

Pages can be optimized for conversions by tracking and analyzing visitor activity.

How Does InstaPage Work?

Don’t worry; we’ve got all the answers to your questions.

You’ll enter your email address and information about your business use case.

Then you’re thrust into your first page-building session. You can add new elements to your page by dragging them into position.

If you want to change the style of an element, you can do so by clicking on it.

Then, on the right-hand side of the screen, select the style options from the sidebar. Instablocks and pre-designed page sections that you can customize to match your branding can also be added to your pages.

Instablocks enable you to quickly create professional-looking pages without starting from scratch.

InstaPage Key Features?

Instapage has out-of-the-box features you may need to know about.

Landing Pages

The landing page tool is Instapage’s bread and butter. If you want to create landing pages with a tool that offers excellent value for money, Instapage might be the one for you.

Instapage gives users the tools they need to create, design, publish, and test high-converting landing pages. It also has a lot more strings attached to its bow.

Instapage has a WYSIWYG Editor that allows you to create landing pages quickly. Select the template of your choice, and then customize and tweak it to your specifications.

Almost every element on a page can be dragged and aligned to meet your requirements. The company takes pride in providing the best user experience for your visitors.

They even classify the templates as lead capture pages, webinar pages, thank you pages, e-book pages, app pages, 2-step pages, and so on. Instapage landing pages also have over 500 customizable layouts and load almost instantly.

You can also add CSS or JavaScript to the landing page elements for future personalization if you have technical skills.

Furthermore, you can use the form builder to create landing pages and attractive lead magnets.


The Instablocks feature is a handy library for all the frequently used reusable assets or elements.

This feature allows you to quickly drag and drop common elements from the library, such as testimonials blocks, into the page you’re currently working on.

It’s effortless to use and easily creates multiple landing pages. Instablocks are landing page templates for specific sections.

You can also use the ‘Instablocks’ button to add premade block templates such as app downloads, checklists, CTA bars, FAQs, and more.


With its A/B testing tool, Instapage makes testing different versions of your landing page simple. Instapage can test various headlines, images, call-to-action buttons, and other elements to determine what works best for your visitors.

Instapage will even serve the winning version of your page to future visitors automatically. In the Experimentation feature, heat maps show where visitors click, scroll, and spend the most time on your page.

Use this data to improve the conversion rate of your landing pages.

You’ll also find a robust dashboard with campaign data in this section of Instapage.


What are the integrations of Instapage?

Instapage integrates with well-known marketing and sales tools, allowing you to link your Instapage account to the rest of your stack.

Even though Instapage allows you to create landing pages in minutes, additional services may be required to promote and maximize the effectiveness of your landing pages properly.

Instapage makes it simple to connect to third-party apps and solutions.

Any design’s ‘Integrations’ tab provides three integration options:

  1. Marketing Tags & Pixels
  2. Form Integrations
  3. Leads Notifications

You can automate emails, analytics, and a variety of other tasks.

You can connect it to social media platforms and other tools like CrazyEgg and ClickTale. Furthermore, the integration continues.

Do you have a WordPress website?

Instapage allows you to publish landing pages as a natural extension of your existing WordPress site. You can also integrate with CRM, marketing automation, and collaboration tools such as Marketo, HubSpot, and Salesforce.

When it comes to valuable integrations, Instapage is a Modern Day Mister, and these include:

  • Zapier
  • Shopify
  • Paypal
  • Email marketing services
  • Webinar sites
  • WordPress
  • Google Adwords
  • Google Analytics
  • Autopilot
  • Active Campaign
  • Drip
  • SendGrid
  • Pipedrive
  • Nutshell
  • Shopify
  • Stripe
  • Google Tag Manager
  • AdRoll


Everyone enjoys a good widget, and Instapage has plenty of them.

You can easily access it from the editor’s sidebar menu; this feature allows you to add it to your landing page ready for customization.

You can add the following widgets to your page:

  • Headlines
  • Buttons
  • Forms
  • Images
  • Videos
  • Paragraphs
  • Circles
  • Boxes
  • Lines
  • Timers
  • HTML widgets

InstaPage Pricing?

Instapage has two pricing packages; here are the overviews:

Building Package

The Building plan costs $199 per month when paid annually or $299 monthly.

  • Unlimited Domains
  • No Conversion Limits
  • Server-Side A/B Testing
  • Real-Time Visual Collaboration
  • AMP Pages & Experiences

Custom package

The Converting plan includes everything from the standard plan, plus:

  • 1:1 Ad-to-Page Personalization
  • Heatmaps
  • Salesforce Integration
  • Market Integration
  • Editable Global Blocks

InstaPage Pros and Cons:


There’s no denying that Instapage is a competent landing page builder. Even if you’re a beginner, the drag-and-drop interface is simple.

As with any online tool, Instapage is constantly evolving and improving, but here are my current pros and cons:


While there isn’t much variety in Instapage’s pricing packages, the monthly price of $199 is reasonable for the value you get.

Easy A/B testing

Instapage is more concerned with analytics and optimization. A/B testing, heatmaps, analytics, easy Google Tag Manager integration, and more are included.

The majority of page builders do not include any of these features.


Instapage’s landing page designs are highly professional, and there is a wide variety to choose from.

Ease of Use

Using Instapage is like a walk in the park – everything is clear, straightforward, and user-friendly.


Split testing

The cheapest plan does not include A/B testing.

This makes Instapage even more appealing.

Site visitors

The Business package from Instapage is limited to 30,000 unique visitors per month, which can be discouraging.

Members of the Team

Instapage’s Business package currently only allows for five team members.


Landing pages are frequently used in online promotions and marketing to assess the mood of the target audience and promote a specific product or service.

Instapage is the most comprehensive tool we’ve ever seen.

There are more affordable tools.

However, you’ll not be disappointed if you’re looking for a high-powered, optimization-focused landing page builder.

Its features work exceptionally well and have proven to be highly beneficial.

Overall, look no further if you’re looking for a great landing page builder with great templates and extra features.

Table of Contents