Marketing has become much easier to do in today’s digital world.
92% of marketers believe the video was an essential part of their marketing strategy in 2020.
This has increased from 78% in 2015, indicating that the importance of video is only increasing.
Do you need help deciding which video creation tool to use if every new business requires a video?
Hello there; today, we are here to assist you in locating the best video creation tool.
Any marketer understands that to succeed, they must create some video content.
The issue is that creating high-quality brandable video content is costly and time-consuming.
Pictory intends to address this issue by leveraging the power of cloud-based artificial intelligence (A.I.) technology.
Their goal is to make producing video content that you would be proud to share with your audience as simple as pressing a button on your laptop.
Pictory is a cloud-based content generation software accessed via mobile phone and laptop. The interface is straightforward to use.
The software is also simple to understand. It was created so that both beginners and professionals could successfully edit their videos without the need for complex software knowledge.
The dashboard appears after you sign in.
You can use any feature on the dashboard, such as a script to video, article to video, text editing video, and visuals to video.
What is Pictory?
Pictory is a cloud-based SAAS (software as a service) product that intelligently transforms long-form content such as blog posts, sales letters, and even longer video content into high-quality brandable videos suitable for uploading to YouTube or sharing on social media.
“Pictory automatically creates short, highly-shareable branded videos from your long-form content,” the creators claim.
Quick, simple, and inexpensive.
There are no technical requirements or software downloads.” Pictory is ideal for marketers, content creators, and anyone whose job requires them to create engaging content for their audience.
How Does Pictory Work:
This AI-powered video technology tool enables marketers and content creators to create and edit A.I. videos at scale.
Entrepreneurship has recently reached previously unheard-of heights as a result of the pandemic.
Most new entrepreneurs are full-time content creators, employing over 2 million people.
Even though video is an important part of content creators’ economic models, video editing and production are expensive, time-consuming, and require specific skills to be effective.
This AI-enabled cloud solution employed cloud computing and was designed to address these issues.
People are using the “creation” economy to work on projects that they are passionate about.
Pictory-created A.I. video plays an important role in the new creator economy as a medium with high engagement. This new wave is powered by a constantly evolving professional video technology powered by artificial intelligence.
The platform can perform text-to-speech rendering, transcribe videos, identify the best music to accompany a video, find the most relevant graphic to accompany a social media post and extract key points from long-form content, among other things.
Who Is Pictory for?
Pictory is used by a wide range of people, including YouTube creators (both new and established), who need to make a faceless video or want to add text to their videos.
- Bloggers are among the other Pictory users.
- Course Creators Marketers
- Social Media Management Companies, etc.
Pictory has a wide range of features and activities. It would be best if you had all the features in a video editor for video or digital marketing.
Here are a few of the features and how they can be helpful.
Script to Video Creation
Pictory uses cutting-edge A. I use technology to generate videos from your scripts.
Video Creation in Record Time. Pictory’s unique ReelFast technology, designed from the ground up to work at lightning speed, allows you to turn your scripts into stunning videos in minutes rather than hours.
A.I. Assistant. Pictory’s powerful artificial intelligence does the heavy lifting for you.
Create your first video in under 10 minutes with no prior video-making experience or technical knowledge.
A MASSIVE Media Library. Over 3 million video clips and images and 15,000 music tracks from industry leaders StoryBlocks and Melod are automatically selected. i.e., all royalty-free forever, which means you’ll never face a copyright claim.
Text-to-Speech (TTS). You can record your voice in-app, upload a pre-recorded voiceover, or use one of Pictory’s incredibly realistic A.I. voices to do the talking for you.
Compatible with both P.C. and Mac. Pictory operates in the cloud, so there is no software to download and instal, and your computer will not slow down!
Blog posts to video
This is ideal for personal bloggers who want to repurpose their content or breathe new life into their blogs without starting from scratch.
This enables you to convert your blog posts into videos for your YouTube channel or other social media platforms, reaching a larger audience. To convert your blog posts to videos, enter the URL of your blog post.
Edit your recorded video
Pictory lets you edit recorded videos like Webinars, Video Podcasts, Demo Videos, Training Videos, Zoom Recordings, and Meetings.
You can easily add text and subtitles to your pre-recorded videos using this tool. The ability to remove filler words and silences is a notable feature.
Upload your video and let the A.I. engine transcribe it to remove filler words.
Then you’ll be able to cut out filler words like “ums” and “ahs” as well as other sentences from your final video.
Create a Shareable Video Highlight
Pictory’s advanced A.I. automatically creates short videos from long videos, allowing you to get the most out of your video creation investment.
Highlights are shared, and short highlight videos are created.
Publish to social media platforms such as Instagram, TikTok, and YouTube Shorts.
Pictory increases engagement by allowing you to easily create short highlight videos from your long-form content to share on my social media accounts.
Automatically caption videos
Captions and subtitles help to increase engagement and average watch time on platforms like YouTube. Pictory simplifies video captioning and is ideal for webinars, product demonstrations, e-learning, video podcasts, and other applications.
The captioning is done automatically, saving you from manually creating captions or spending a fortune on outsourcing.
Pictory includes realistic voiceovers that are adequate but less as good as premium TTS software that provides more natural-sounding voices.
There are over 40 accents, including voices from the United States, the United Kingdom, New Zealand, Australia, India, and South Africa.
Pictory’s voiceovers are divided into three categories: male, female, and child. If you do not want to use the A.I. voices, you can upload a voiceover or record in-app and have it auto-sync to the entire video.
Pictory is a paid service. There are three annual plans available: Standard, Premium, and Enterprise.
The features available with each Plan are listed below.
Standard Plan: $19/month per user
Users can create up to 30 videos (720p video output) and receive 10 hours of video transcription per month with this Plan.
Users can also create text-to-video projects lasting up to 10 minutes and edit videos lasting up to an hour.
Finally, the basic Plan includes three branded templates, 5000 music tracks, and 25 A.I. text-to-speech voices.
Premium Plan: $39/month per user
The premium plan allows users to create up to 60 videos (720p and 1080p output) per month and 20 hours of video transcription.
Users can edit videos up to three (3) hours long and convert text to video for up to 20 minutes.
The premium plan includes ten branded templates, 15,000 music tracks, and 42 A.I. text-to-speech voices.
This Plan includes automatic voiceover synchronization, branded intro and outro, Hootsuite integration, and bulk video download to CSV.
Customized Business Plan
The enterprise plan is ideal for large businesses. This Plan’s features and pricing are tailored to the organization’s preferences and include a dedicated account manager.
Pictory Pros and Cons:
- Great Video Creation Tool
- Easy To Use
- Excellent Customer Support
- A.I. Voice-Overs
- Money-Back Guarantee
- Thousands Of Stock Videos & Images
- Automatic Synchronization of Script & Video
- Some Voice-Overs Sound Effects Limited Robotic Customizations
- Only the Premium Plan includes Hootsuite integration.
- Personalized intro and outro Not all plans are available
If you want to create and edit professional videos quickly, Pictory AI is a great software platform to consider.
With both annual and monthly plans available, you can select the one that works best for your company while also making billing a breeze.
Pictory AI has a plan that will suit your use case, whether you need to engage with customers or train employees.
Furthermore, with active customer support that assists you every step of the way, you can rest assured that you’re in good hands.
Pictory AI is a great solution to turn text into jaw-dropping videos in minutes.