Serpstat Review – Best Keyword Research Tool

Keyword research is an essential part of any online marketing strategy.

A good keyword research tool is all you need to make a strong impression on the SERPs.

But times are changing, and as more and more websites appear in the SERPs, you need to step up your game to stay ahead of the competition and at the top of your game.

And if you want to step up your game, all you have to do is learn like crazy and buy an SEO toolkit that has everything you need.

But which one should I pick?

SERPstat is a complete SEO platform. In this review, I’ve covered everything you need to know about it.

If you work in digital marketing, you know how important it is to have SEO tools available.

These tools help and support you, making your work much easier.

Digital marketing experts like Serpstat because it’s cheap and easy to use.

Even though the device is inexpensive, it has yet to be given up regarding how well it works or is made.

What Is Serpstat?

Serpstat is a growth hacking tool that can be used for content marketing, search analytics, SEO, pay-per-click advertising, and more.

This makes it a one-stop shop for SEO pros who want to improve their rankings and performance.

The tool has advanced and fundamental features that will help you make your website SEO-friendly.

Some of the most important features include backlink analysis, keyword research, website analysis, URL analysis, and rank tracker.

These are some of the things the Serpstat tool can do.

But don’t all SEO tools provide the same services?

Yes, indeed!

So, what is Serpstat’s unique feature?

For this, I’ll talk in detail about Serpstat’s features so you can see how and why it has become popular among digital marketing professionals.

Serpstat Key Features:

Serpstat has many features. One thing that sets Serpstat apart from its competitors is that it wants and needs to grow constantly.

Their keyword database has improved dramatically. Serpstat has access to more than 230 keywords in the Google Database.

Now, let’s talk about what the Serpstat tool does and why it’s so important.

Website Analysis 

Serpstat’s best feature is that it can analyze websites.

Using Serpstat, you can compare your website to the PPC keyword ranking, shown by the keyword’s click-through rate (CTR), visibility, organic traffic, and organic keyword ranking.

The Serpstat tool can look at a website’s Domain Level and URL Level.

Domain Level Website Analysis.

Serpstat can help you do a domain-level analysis by looking at the site’s Backlinks, Traffic, Keywords, Rankings, and other factors.

This is essential to Serpstat since it lets you see all the information in one place.

There are some words that you need to know. Let’s take each one separately:


Visibility measures how many people can see the website.

So, the Serpstat tool will give you this number, and the higher the number.

The more people visit your website.

SE Traffic 

The SE traffic number shows how much natural traffic your website gets.

But since you know this number is based on CTR, it will differ from what the webmaster or analytics shows.

You can still look at how traffic changes and grows over time.

Keywords that are natural 

An organic keyword is the number of natural keywords that affect your website’s ranking.

This is a significant report because it will help you figure out where the keywords are and how they work.

Keyword Position Distribution 

This will show you exactly how many keywords are in a bucket you made at Serpstat.

So, using this information, you can figure out which bucket can hold the most traffic.

Pages with Highest Visibility  

In organic search, there are rivals. Serpstat shows you how well a website is doing and how many people are looking for it.

You now know how to step up your game and keep up with the competition.

Backlink Overview 

The backlink analysis gives you a quick look at your entire backlink profile.

Batch Analysis

With batch analysis, you can get detailed reports on a hundred or more domains with just one click.

So, how do you do this? Simple!

All you have to do is type in the 100 domains you want to compare.

Then, explain how the two things should be compared.

The best part is that you can choose from about 50 search engines. So, you can plan your website’s entire strategy with just one click. 2. Analysis of URL Levels

URL Level Analysis

The Serpstat tool’s domain-level and URL-level analysis give you the same information.

There’s a small difference between the two, though. In a domain-level study, the research is done at the domain level.

In a URL-level analysis, the analysis is done URL by URL or page by page.

You could compare your domain to others using various parameters at the domain level.

On the URL level, you could compare the URLs of different websites.

In a nutshell, the website analysis tool gives you a complete picture of how much traffic is coming to your site and which keywords are helping it rank.

Backlink Analysis Tool 

Serpstat’s Backlink Analysis tool is essential. It gives you an overall picture of your competitor’s backlink profiles. In this situation, you can:

Referring Domains:

This will show how many domains link to a website.

Referring Pages:

This will show you what the linking pages look like.

It also tells you about the dofollow and nofollow links, the number of new and lost backlinks, and the types of domain linking.

Rank Tracker 

Using Serpstat’s Rank Tracker, you can check the positions of websites every day in local, global, mobile, and desktop search results.

In the rank checker SEO tool’s Keywords report, you can see basic information about where the project’s added keywords are in the search engines’ rankings.

You can see things like Average Position, SERP Storm, and a Graph of the distribution of positions by ranges, Positions, and History.

You can focus on and change different pages and categories using Serpstat’s unique filtering feature.

When you combine that information with what you know about your competitors, you can learn a lot.

Site Audit:

The “Site audit” option is a very useful and important feature for users.

With this feature, you can keep an eye on the technical side of your site and web pages to find things that hurt your page’s ranking and get ideas for fixing them.

Keyword Clustering

There are many things you can do to create and improve your website.

Keyword clustering is an essential tool that helps with the process because it ensures that all your hard work is going in the right direction.

You can do anything you think will help your site rank well, like researching the industry and finding the right keywords or looking at the competition.

How Does Serpstat Work?

The Serpstat tool is much better than the others when researching keywords.

But when doing keyword research, you should keep a few things in mind to help you make a good choice.

For Serpstat Keyword Research, you must put in the keyword and a filter for the country.

This will help you figure out what keywords work in which countries. The number of searches displayed here is almost the same as on Google AdWords.

This information is accurate.

This tool needs to do a better job with keyword difficulty. Still, it will give you a good idea of what to do if you want to create a plan for your website.

Also, the most exciting thing about keyword research is that it gives you a list of your top competitors, along with the keywords they focus on and how much traffic they get from those keywords.

The graph shows this detailed information and where your competitors stand.

The Search Question Feature is another essential and noticeable part of keyword research.

When you use the Search Question feature, you can see a list of all the questions that can be asked about your keyword.

Serpstat Pricing:

Price is one of the most critical factors. Whoever is interested in this tool would be affected by this.

Serpstat’s monthly plans start at $69 per month.

Also, you can use the tool for free for a limited time.

There are many expensive alternatives to Serpstat, but we can’t say that Serpstat is cheap.

Considering what it has to offer, the price is reasonable.

The Lite plan is the best option for SEO professionals, freelancers, and small and medium-sized businesses (SMBs) with a limited budget.


Serpstat is a tool that has all the features that make it a good choice for any SEO or Digital Marketing professional.

Serpstat is an overall good SEO tool.

It includes everything you’d expect to find in an SEO software suite. And compared to its biggest rivals, it’s priced reasonably.

If you try Serpstat, you won’t be disappointed.

Overall, Serpstat is an excellent tool for anyone looking to work on SEO and PPC campaigns, and the software’s price and overall quality make it so appealing.

Particularly compared to enterprise options like SEMrush and Ahrefs, Serpstat is an affordable lower-priced alternative that returns plenty of value for the price.

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